Performance-based B2B cold email
Marketing systems
that compound.
The client pipeline that compounds with qualified conversations every month, built and run for operators selling serious work.
You pay for meetings that happenSending setup at costResults reported in writing every Monday
Most B2B companies fill their calendar two ways: repeat clients and word-of-mouth.
Both depend on someone else making the first move. When they slow down, the pipeline stops, because there’s no system for starting conversations with people who’ve never heard of you.
We build and run that system, so you stop relying on luck to fill your calendar.
Anyone can put a message in front of thousands of people. The work is knowing who to write to, and what to say when you do.
- 01
Measurement
You see what actually happened, in numbers you can check: how many messages landed in the inbox instead of spam, how many got a reply, how many of those replies were worth having, and what each booked meeting cost you. It comes in writing every Monday, so the next week’s decisions get made on what happened rather than on a feeling.
Monday report · Week 6
Sample report- Inbox placement
- 94%
- Replies
- 41
- Qualified replies
- 9
- Cost per booked meeting
- Shown in your own report
Example numbers for illustration only. Your report shows your own figures, in writing, every Monday. - 02
Targeting, Outreach, The Sending
The list gets built rather than bought, name by name, against the one thing that qualifies a company: what a closed deal is actually worth to you. Then the domains, the sending accounts, and the warm-up that keep those messages out of spam. The writing starts from your offer and from research into the people who actually buy it, in the words they use themselves, and it goes out at a volume that produces real conversations. We won’t pretend every email is written by hand for one person. It’s written for the buyers you’re trying to reach, and sent at a scale that works.
- 03
Pipeline
The lead-capture, qualification, routing, and nurture systems that turn attention into meetings. Set up once. Runs whether you’re at the desk or on a plane.
We handle the entire engine. You take the calls.
- 1. Define your ideal customer
- 2. Reposition your offer for cold outreach
- 3. Build the sending setup (domains, inboxes, warm-up)
- 4. Build verified prospect lists
- 5. Write the outbound copy
- 6. Launch and manage campaigns
- 7. Handle replies
- 8. Prequalify interested prospects
- 9. Book qualified calls onto your calendar
Most agencies sell hours. We sell systems.
That’s the deal.
We book you qualified sales calls.
You only pay for the ones that show up.
You cover the sending setup at cost, with no markup and no management fee. On top of that, you pay only for qualified calls that actually happen.
The Guarantee
If a booked call no-shows, or lands outside the criteria we agreed on, it doesn’t count. You don’t pay for it.
Together, we’ll define what qualifies before we send a single email: title, company, fit. The bar is set in writing, not argued about later.
It takes about two minutes and shows the pricing plus your estimated return.
- 1
Run the numbers
Use the calculator to see the pricing and what outreach could return for your business.
About 2 minutes
Open the calculator - 2
Pipeline Review
Talk through your offer, your buyers, and whether the numbers work for you.
30 to 45 minutes
- 3
Build and launch
Domains, warm-up, list, and copy get built. Sending starts once the domains are ready, then a written report arrives every Monday.
First sends in 2 to 4 weeks
Who is this for?
B2B companies in any industry where a single closed deal is worth $10,000 or more. Most B2B sellers close somewhere between 1 in 4 and 1 in 6 qualified meetings, so roughly five meetings tends to turn into one new customer. At $10,000 or more per deal, that one customer covers the program several times over. If your deals are smaller, the math gets tight fast, and cold outreach at this volume usually isn’t worth it.
How does pricing work?
You pay for meetings that happen. The sending infrastructure (domains, inboxes, and sending accounts) is passed through at cost. On top of that there’s a fee for each qualified meeting a prospect actually attends, not just books. There’s no management fee. The calculator shows the exact numbers for your business.
How do you define a qualified call?
Before a single email goes out, we agree in writing on what qualifies: the job titles, the kinds of companies, and what makes someone a real fit. A call counts only if the prospect meets that bar and actually shows up. Calls are invoiced weekly, so any question about one gets settled while it’s fresh.
What happens if someone doesn’t show up?
It doesn’t count, and you don’t pay for it. The per-call fee only applies to qualified calls that actually happen. The sending setup is still billed at cost, the same as any other week.
Will cold email hurt my main domain?
It shouldn’t, because your main domain never sends a cold email. Outreach goes out from separate sending domains and accounts that are warmed up before any campaign starts, so your everyday email stays protected.
Why cold email instead of paid ads?
Ads wait for the right buyer to happen to see them. Cold email goes straight to the companies and titles you choose, by name. You decide exactly who hears from you, and every Monday you see what landed in the inbox, who replied, and what each meeting cost. It can run alongside ads; it just doesn’t depend on someone finding you first.
How soon will I see meetings?
Sending usually starts two to four weeks after kickoff, once the new domains are warmed up. Replies tend to come in the first week or two of sending, and first meetings typically follow within 30 to 60 days of kickoff. Month one runs lighter than the months after it.
How much of my time does this take?
Very little after the start. Plan on an onboarding call to walk through your offer and your best customers. After that, your time goes into taking the qualified calls that land on your calendar, while replies, follow-up, and booking are handled for you.
How long is the commitment?
Plan on at least three months. The first few weeks go to setup and warm-up, and the copy gets sharper every week after that, so it takes a few months to see what outreach can really do for you. Exact terms are agreed on the call before anything starts.
What do I need to provide?
A clear picture of your offer and who buys it, a calendar for meetings to be booked into, and someone ready to take the calls. The list, the sending domains and accounts, the copy, and the weekly reporting are handled for you.
How is this different from buying a list?
A bought list is the same list everyone else bought, and much of it is out of date. Your list is built name by name against what a closed deal is worth to you. It also comes with the sending setup that keeps messages out of spam, copy written from research into your buyers, and a written report every Monday.
We book you qualified sales calls.
You only pay for the ones that show up.
Plus the sending setup, passed through at cost.
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